Sigil content team

Ashley Long

Ashley Long is part of the Auto Units content team. On Sigil, Ashley writes about use cases and step-by-step guides. These articles explain the product, answer customer questions and help readers choose their next step.

Articles by Ashley Long

The Read

How to write a brand brief that produces useful work

Give an AI brand studio clear context about your audience, product and next application without writing a long strategy document.

Read guide ↗Brand decisions

What branding does a startup need before launch?

Prioritize a clear message, working identity and usable files before spending time on every possible brand application.

Read guide ↗Implementation

A brand handoff checklist for designers and developers

Check logo exports, fonts, tokens, voice and application examples before implementing a new identity.

Read guide ↗Brand decisions

How to make a brand voice guide people can use

Write rules and examples that help your team produce clear headlines, product copy and launch messages.

Read guide ↗Comparisons

Sigil vs a branding agency: choose the scope you need

Compare Sigil’s AI studio workflow with a human-led engagement, without assuming every agency offers the same process or price.

Read comparison ↗