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Sigil content team

Crystal Holman

Crystal Holman is part of the Auto Units content team. On Sigil, Crystal writes about visual examples and practical applications. These articles explain the product, answer customer questions and help readers choose their next step.

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Articles by Crystal Holman

The Book

What is a brand book, and what should it include?

Learn the difference between a logo file and a usable brand book, with a checklist for strategy, identity and implementation.

Read guide ↗Implementation

Why have a custom typeface in a brand identity?

Understand how a custom typeface contributes to a brand and what to check before using it in a website or product.

Read guide ↗Comparisons

Sigil vs Brandmark: which AI branding workflow fits?

Compare a business-context brand studio with Brandmark’s logo and asset creation workflow.

Read comparison ↗