Sigil content team

Jared Christiansen

Jared Christiansen is part of the Auto Units content team. On Sigil, Jared writes about files, formats and implementation. These articles explain the product, answer customer questions and help readers choose their next step.

Articles by Jared Christiansen

The Book

What is a brand book, and what should it include?

Learn the difference between a logo file and a usable brand book, with a checklist for strategy, identity and implementation.

Read guide ↗Implementation

What are design tokens and brand.md used for?

Turn a brand book into values and written guidance that developers, designers and AI coding tools can use consistently.

Read guide ↗Implementation

Why have a custom typeface in a brand identity?

Understand how a custom typeface contributes to a brand and what to check before using it in a website or product.

Read guide ↗Implementation

A brand handoff checklist for designers and developers

Check logo exports, fonts, tokens, voice and application examples before implementing a new identity.

Read guide ↗Comparisons

Sigil vs Canva Brand Kit: create the identity, then use it

Compare Sigil’s brand development with Canva’s workspace for brand assets, guidelines and templates.

Read comparison ↗