Sigil content team

Liam Wu

Liam Wu is part of the Auto Units content team. On Sigil, Liam writes about getting started and product choices. These articles explain the product, answer customer questions and help readers choose their next step.

Articles by Liam Wu

The Read

What should a free AI brand review tell you?

Use a brand review to find the first changes to your positioning, headline and visual presentation.

Read guide ↗Brand decisions

Logo vs brand identity: what does your business need?

Understand when a logo is enough and when your team needs positioning, typography, voice and usage rules.

Read guide ↗The Read

How to write a brand brief that produces useful work

Give an AI brand studio clear context about your audience, product and next application without writing a long strategy document.

Read guide ↗Implementation

What are design tokens and brand.md used for?

Turn a brand book into values and written guidance that developers, designers and AI coding tools can use consistently.

Read guide ↗Brand decisions

How to make a brand voice guide people can use

Write rules and examples that help your team produce clear headlines, product copy and launch messages.

Read guide ↗Comparisons

Sigil vs Looka: a complete brand or a logo-led kit?

Compare Sigil’s business review and full brand-book workflow with Looka’s logo-led templates and Brand Kit.

Read comparison ↗